Did you know that with the passing of every year, you are losing the quality of your data? Each year, 1/3rd of your data is eroded - becomes obsolete, invalid and ineffective. This can happen due to a number of reasons:
- People changing contact details
- People changing their jobs
- People changing industries
- People moving on
- And other reasons...
- destroy your business opportunities
- slow down lead generation
- decrease your conversion rates
- hamper your business growth
Through data cleansing or data scrubbing, you can remove and mend bad data from your database and improve your campaigns. Any database that is incomplete, incorrect, not properly formatted, and contains invalid entries can be improve through data cleansing.
Data cleansing can be done both manually and through automation. Through data cleansing you can own a clean, de-duped, improved, complete and correct database. Data cleansing is part of data management that includes:
- Data appending
- Data verification
- Data cleansing
- Data enhancement
- Data acquiring
- Data update
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