A Typical Data Hygiene Process - A Bird’s eye view

Data Collation
Collect data from a network of reliable sources. We don't take data from any generic source.

Data Cleansing
Remove any errors like spelling errors, typos, duplicate entries etc.

Data Verification
Verify each record vial email and phone. All the records are contacted to verify the authenticity.

Hard and Soft Bounces
All the email records and verified and all the hard bounces are removed immediately.

Do-Not-Contact Lists
All the records in the database are matched with the various 'Do-not-Contact' lists and any matching entries are removed.

NCOA/ECOA Updates
Any change of postal and email addresses are automatically integrated into the database.

Updated every 30 days
The entire database is updated once in every 30 days. The whole process is repeated every 30 days to ensure accuracy.

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Hard and Soft Bounces
When you send emails, you will come across hard and sound bounces. Hard bounces indicate the non-delivery of mails due to a permanent problem. Soft bounces indicate the non-delivery of mails due to temporary problems. We have put in place a series of tests to identify the nature of the bounces. This includes verifying the error code, checking the IP etc. We segregate the hard bounces and remove them from our database immediately. The soft bounces are verified again.

Matching with the ‘Do-not-call’ and ‘Do-not-mail’ lists
Almost all countries and even some states have ‘Do-not-call’ and ‘Do-not-mail’ lists. Any contact who has signed up to be a part of these lists is not supposed to be contacted for any marketing campaigns. We match our database with all these lists and remove any matching entries.

NCOA/ECOA Updates
United States Postal Service has come up with National Change of Address or NCOA service. NCOA corrects any address prior to mailing to prevent re-mailing. We ensure that any changes in addresses on the NCOA list are incorporated in our database also. Similarly we have an Email Change of Address or ECOA service where any update in the email id of any contact is incorporated automatically into the database.

Updated once in every 30 days
We keep updating our data once in every 30 days. Our data team goes through the entire process once in every month to ensure that all the data is kept clean and updated.

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Keeping data clean helps you grow

As a marketer, you want to harness the power of marketing and connect with your prospects. To do it, you need to keep your marketing data clean. A healthy database is vital for the success of your marketing campaigns. Here’s how we keep our data clean.

Start from the first step
Our data hygiene process starts from the first step- Data Collation. We collect data from a reliable network of data sources. We take data only from our trusted sources and do not receive data from any generic sources. This makes sure that the raw data that we receive is accurate and reliable.

Weeding out any bad entries
The data that we take utmost care in collating might still have some bad entries. This could be because of spelling errors, typos, duplicate entries etc. All this errors are removed in the initial stage itself. All the records are checked for any such errors and are corrected. Any duplicate entries are removed as well.

Verifying each record
All the contact details in our database are verified over email and phone. Any errors are immediately replaced with the right entries. Our data experts contact each record via email and phone and make updates when and where required. This verification process happens once in every 30 days to ensure that our data is highly accurate and updated. This process also removes any spam-traps from the database.

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