Showing posts with label email appending for better ROI. Show all posts
Showing posts with label email appending for better ROI. Show all posts

Step by Step Process of Email Appending

Below are the 5 unique steps of email appending process:

Step 1

All the data that needs appending is identified by the client and compiled in one file. We ask the client to upload the entire file through our secure FTP. The database can be converted to any format; however, it is usually converted to CSV files. The file is then sent to our appending team where the technicians use both manual and automated appending process.

Step 2

Once picked up by our appending team, the file is put through a complete formatting process. The client file is matched with our master database of 150 million business records. During this process, whenever a name, address, or business name matches with any data in the client file, the corresponding email address is added from the master database to client’s records. This process is repeated till all the records have been covered.

Step 3

Once the matching process is done, the appended emails are dispatched to the verification team for validation. Each of these emails are verified and validated one by one. This is both a manual and automated process. The verification team tests the deliverability of the appended email. Our standard match rates are usually over 90%.

Step 4

Following the CAN-SPAM Act, a standard message is sent to all the newly appended emails once the verification has been done. This indicates the client’s wish to communicate further with the recipients via emails. The recipients are also given the opportunity to opt-out if they prefer. This step can be performed by the client or by us. Usually we execute this process. After 7 business days, the opt-out emails are removed from the file.

Step 5

Upon the completion of these entire stages, the updated database is reformatted and re-verified by the appending team for a final onceover to remove all the hidden discrepancies. The file is then converted to the original format and delivered to the client within the delivery date. We set an option to the client whether to upload the appended file in their FTP or any other media. For security reasons, no file is sent to the client via email.

Technology User Lists offers Email Appending Services that will upgrade the quality of your database and fetch better results. Click below to request a call back.

Email Appending Process


Add missing records through email appending

Every business wants to win over their new leads that will improve revenue. However, in this process many tend to ignore their current prospects and customers present in their business database. In fact, you cannot simply forget that these were the people who have already shown interest in your product or service. Chances are they would be more eager to hear from you than your new leads.

Since the cost of postal marketing and telemarketing is going up day by day, email marketing acts as a silver-lining for most marketers. However, how will you roll out a successful email marketing campaign if you do not have a healthy emailing database?

Your solution lies in availing a proper email appending service. Email appending is nothing but the unique process of adding missing email addresses to your database. This way you can communicate with your prospects/customers on a regular basis.

Email appending is fast becoming a brand new avenue for businesses. It not only adds missing email addresses to your email database, it also corrects incorrect or incomplete email IDs.

Here are the key features of email appending:

Remove duplicate email records
Add missing or incomplete email addresses to your existing database
Cost-effectively revive old contacts lying long dormant in your list

So what might be the key benefits of email appending? Here they are:

Get a fresh email database, scrubbed clean of any errors
Reduce hard bounces and increase deliverability
Avoid sheer wastage of re-mailing, printing & re-posting costs
Manage and maintain your data by keeping it up-to-date
Produce maximum amount of revenues out of your mailing list
Eliminate the cost of lost data

In case you find email address management a hassle, then there are a number of email appending service providers who offer cost-effective solutions. They will update your email database in no time at all.

Technology User Lists offers Email Appending Services that will upgrade the quality of your database and fetch better results. Click below to request a call back.