Step by Step Process of Email Appending

Below are the 5 unique steps of email appending process:

Step 1

All the data that needs appending is identified by the client and compiled in one file. We ask the client to upload the entire file through our secure FTP. The database can be converted to any format; however, it is usually converted to CSV files. The file is then sent to our appending team where the technicians use both manual and automated appending process.

Step 2

Once picked up by our appending team, the file is put through a complete formatting process. The client file is matched with our master database of 150 million business records. During this process, whenever a name, address, or business name matches with any data in the client file, the corresponding email address is added from the master database to client’s records. This process is repeated till all the records have been covered.

Step 3

Once the matching process is done, the appended emails are dispatched to the verification team for validation. Each of these emails are verified and validated one by one. This is both a manual and automated process. The verification team tests the deliverability of the appended email. Our standard match rates are usually over 90%.

Step 4

Following the CAN-SPAM Act, a standard message is sent to all the newly appended emails once the verification has been done. This indicates the client’s wish to communicate further with the recipients via emails. The recipients are also given the opportunity to opt-out if they prefer. This step can be performed by the client or by us. Usually we execute this process. After 7 business days, the opt-out emails are removed from the file.

Step 5

Upon the completion of these entire stages, the updated database is reformatted and re-verified by the appending team for a final onceover to remove all the hidden discrepancies. The file is then converted to the original format and delivered to the client within the delivery date. We set an option to the client whether to upload the appended file in their FTP or any other media. For security reasons, no file is sent to the client via email.

Technology User Lists offers Email Appending Services that will upgrade the quality of your database and fetch better results. Click below to request a call back.

Email Appending Process

Add missing records through email appending

Every business wants to win over their new leads that will improve revenue. However, in this process many tend to ignore their current prospects and customers present in their business database. In fact, you cannot simply forget that these were the people who have already shown interest in your product or service. Chances are they would be more eager to hear from you than your new leads.

Since the cost of postal marketing and telemarketing is going up day by day, email marketing acts as a silver-lining for most marketers. However, how will you roll out a successful email marketing campaign if you do not have a healthy emailing database?

Your solution lies in availing a proper email appending service. Email appending is nothing but the unique process of adding missing email addresses to your database. This way you can communicate with your prospects/customers on a regular basis.

Email appending is fast becoming a brand new avenue for businesses. It not only adds missing email addresses to your email database, it also corrects incorrect or incomplete email IDs.

Here are the key features of email appending:

• Remove duplicate email records
• Add missing or incomplete email addresses to your existing database
• Cost-effectively revive old contacts lying long dormant in your list

So what might be the key benefits of email appending? Here they are:

• Get a fresh email database, scrubbed clean of any errors
• Reduce hard bounces and increase deliverability
• Avoid sheer wastage of re-mailing, printing & re-posting costs
• Manage and maintain your data by keeping it up-to-date
• Produce maximum amount of revenues out of your mailing list
• Eliminate the cost of lost data

In case you find email address management a hassle, then there are a number of email appending service providers who offer cost-effective solutions. They will update your email database in no time at all.

Technology User Lists offers Email Appending Services that will upgrade the quality of your database and fetch better results. Click below to request a call back. 

4 sure-fire data cleansing tips

Ever wondered how you can keep your database clean?

Given below are 4 tips for you...

Hard and Soft Bounces
When you send emails, you will come across hard and sound bounces. Hard bounces indicate the non-delivery of mails due to a permanent problem. Soft bounces indicate the non-delivery of mails due to temporary problems. We have put in place a series of tests to identify the nature of the bounces. This includes verifying the error code, checking the IP etc. We segregate the hard bounces and remove them from our database immediately. The soft bounces are verified again.

Matching with the ‘Do-not-call’ and ‘Do-not-mail’ lists
Almost all countries and even some states have ‘Do-not-call’ and ‘Do-not-mail’ lists. Any contact who has signed up to be a part of these lists is not supposed to be contacted for any marketing campaigns. We match our database with all these lists and remove any matching entries.

NCOA/ECOA Updates
United States Postal Service has come up with National Change of Address or NCOA service. NCOA corrects any address prior to mailing to prevent re-mailing. We ensure that any changes in addresses on the NCOA list are incorporated in our database also. Similarly we have an Email Change of Address or ECOA service where any update in the email id of any contact is incorporated automatically into the database.

Updated once in every 30 days
We keep updating our data once in every 30 days. Our data team goes through the entire process once in every month to ensure that all the data is kept clean and updated.

List Cleansing is a solution by Technology User Lists to remove corrupted records from your list and upgrade the quality to fetch better results. List Cleansing is a powerful method make your data work for you. It can help you to keep your list error-free before you use it for your promotional activities. Click below to learn more..

Keeping data clean helps you grow

As a marketer, you want to harness the power of marketing and connect with your prospects. To do it, you need to keep your marketing data clean. A healthy database is vital for the success of your marketing campaigns. Here’s how we keep our data clean.

Start from the first step
Our data hygiene process starts from the first step- Data Collation. We collect data from a reliable network of data sources. We take data only from our trusted sources and do not receive data from any generic sources. This makes sure that the raw data that we receive is accurate and reliable.

Weeding out any bad entries
The data that we take utmost care in collating might still have some bad entries. This could be because of spelling errors, typos, duplicate entries etc. All this errors are removed in the initial stage itself. All the records are checked for any such errors and are corrected. Any duplicate entries are removed as well.

Verifying each record
All the contact details in our database are verified over email and phone. Any errors are immediately replaced with the right entries. Our data experts contact each record via email and phone and make updates when and where required. This verification process happens once in every 30 days to ensure that our data is highly accurate and updated. This process also removes any spam-traps from the database.

To know more about Data Hygiene process click on the button below

Keep your list clean to drive your marketing ROI

The database you use to send your marketing campaigns is directly linked to the success or failure of your campaign. Since it is your campaign’s foundation, it is vital to protect your list from all impurities that can weaken your campaign.

The solution?

Keep your database clean!

With powerful, affordable, and highest quality data cleansing solutions you can clean your lists of:

• Incorrect capitalization in names and addresses
• Incorrect punctuation
• Incorrect titles (Mr./Mrs./Ms.)
• Multiple entries
• Typographical errors
• Incorrect syntax in email addresses
• Dead domain names
• Prank ids (akfkj@jskfj.com)
• And many more

It is vital to clean your list of impurities from time to time or before each campaign to drive responses to great levels. Technology User Lists  provides special list cleaning services to ensure the success of each campaign. For more information on list cleansing click here to contact us.