A Typical Data Hygiene Process - A Bird’s eye view

Data Collation
Collect data from a network of reliable sources. We don't take data from any generic source.

Data Cleansing
Remove any errors like spelling errors, typos, duplicate entries etc.

Data Verification
Verify each record vial email and phone. All the records are contacted to verify the authenticity.

Hard and Soft Bounces
All the email records and verified and all the hard bounces are removed immediately.

Do-Not-Contact Lists
All the records in the database are matched with the various 'Do-not-Contact' lists and any matching entries are removed.

Any change of postal and email addresses are automatically integrated into the database.

Updated every 30 days
The entire database is updated once in every 30 days. The whole process is repeated every 30 days to ensure accuracy.

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1 comment:

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