Data Management Process - Part II

The entire process of data management involves 6 steps:

Data Appending

After acquiring the database from our client, the appending team adds the missing information to the database from our master file. All the added records are fresh and latest. This also helps you to get in touch with your old contacts lying dormant in your database and revive them into quality leads. You can append vital user information such as email address, phone number, postal address, fax number, designation, industry, company, etc.

Data Cleansing

Through this cleansing process, we detect and remove any error and inconsistencies present in the database to improve its quality.  We cleanse your entire database of any incorrect entries to make it fresh and updated.

Data De-duplication

A number of times a database contain duplicate records at multiple places. In this step we eliminate any duplicate entries and replace them with the correct ones.

Stay tune for the next three steps in the next post.

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